For Practical reasons

Panerai plays a Role in its national security by offering the most correct and appropriate watches and devices for the Regia Maria (the Royal Italian Navy). Their affiliation using the navy has served both the facets of the offer. The navy got devices that were exact and the world’s best and Panerai got the brand and reputation due to their diving equipment just like the depth tests as well as the compasses. Most Panerai watches are water resistant and suitable for swimming, snorkeling or diving. This means that they have a highly valued practical aspect which might come handy for daily use. Moreover, They’re very rare and collectible timepieces that most people either have never seen or have never heard about. 

For aesthetical reasons

Panerai timepieces are popular worldwide and have always been unique. The timepieces come in all sorts of complications and base metals, but the design element is practically fossilized into the company’s image and brand. Panerai just would be its own unique with the distinctive and elegant look seen in each and every one of its pieces. You would basically buy replica Panerai watches because of their looks. The brand makes relatively small numbers of watches that all look fairly similar, because they are based on the company’s historical precedents. During the 1930s and ‘40s, Panerai supplied the Italian Navy with timepieces for its commando divers, and the watches that they developed were large, often with cushion-shaped cases, with good luminosity in low light conditions underwater, and with simple, easily readable dials. What’s more, Panerai watches have a retro style design, they are deliberately made to look old-fashioned. The modern Panerai brand intends to emulate the Panerai watches manufactured in the 1930s, 1940s and 1950s. Today, every year, the same description can be applied to its new watches.